Defence against AMD

by | March 3, 2016

AMD is among the top four causes of blindness in Singapore.


Blackmores' new nutritional supplement for good eye health.

Blackmores’ new nutritional supplement for good eye health.

In conjunction with Save Your Vision month, Blackmores Singapore has launched Lutein Defence, a nutritional supplement that supports healthy eye function amongst seniors and protects against age-related macular degeneration (AMD), which is among the top four causes of blindness here in Singapore, according to the Health Promotion Board.

AMD typically affects those above 50 years of age. Individuals may first notice a blurring of central vision that is most apparent when performing visually-detailed tasks such as reading and sewing. As the disease progresses, blind spots form within the central vision and in most cases, if one eye has macular degeneration, the other eye will also develop the disease.

Research has also found that Singaporean seniors with vision impairments are three times more likely to have problems in mobility and in conducting activities of daily living, and also twice as likely to be anxious or depressed than those with normal vision. However, there is a growing body of evidence, which suggest that the consumption of lutein and zeaxanthin might keep the macular in its optimal state.

Blackmores’ Lutein Defence contains a formulation of lutein and zeaxanthin dietary carotenoids, which form the protective macular pigment of the retina in the eye. The increased density of this layer helps to filter high-energy blue light, reduces light-induced damage to the macular and helps protect the macular against changes by reducing oxidative damage. Research has also shown that both carotenoids have the ability to take in free radicals, thus reducing damage or inflammation to eye tissue and delaying the onset of age-related eye conditions.

Moreover, both lutein and zeaxanthin cannot be manufactured by the body and therefore must be obtained from one’s diet. The company shared that product is ideal for seniors aged 50 and above, especially for those who consume less leafy greens or are constantly exposed to excessive sunlight.


Lutein Defence is available at all Watsons, Guardian, Unity outlets and the Blackmores flagship store at Parkway Parade at the price of S$53. The item is currently being sold at 30 percent discount at all outlets as an introductory promotion.




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