Discounts for pioneers

by | October 17, 2014

A ‘thank you’ to the pioneers for their contributions to nation-building.


Being a pioneer has its perks – NTUC Enterprise rolls out discounts for pioneers.

NTUC Enterprise’s group of social enterprises has launched a “Pioneers OK!” package till end of 2015 that is filled with discounts and preferential treatment for pioneers.

NTUC Secretary-General Lim Swee Say, who recently kicked off the initiative, said the campaign is a “small way to say ‘thank you’ to the pioneers for their contributions to nation-building, as well as recognise the important roles they continue to play in our lives today”.

The initiative consists of retail offers in three components:

Pioneers Monday – Mondays at NTUC FairPrice, NTUC Foodfare, NTUC Unity pharmacies and NTUC Link have been designated “Pioneer Monday” to offer pioneers more savings for daily essentials, health products and cooked food. These offers are even more attractive than the current offers for seniors on Tuesdays.

Pioneers Priority – NTUC FairPrice supermarkets will designate priority queues just for pioneers to give them greater ease when they pay at the cashier every day. This will be especially helpful during the times when traffic is high. NTUC Income will also be instituting the priority queue numbers for pioneers who visit NTUC Income Branch offices. Pioneers will also be brought to the head of the queue at NTUC Unity pharmacies’ cashier and pharmacy counters. At NTUC Foodfare food courts and coffee shops, priority seats will be made available for pioneers who dine there. Pioneers need only to flash their Pioneer Generation Card to receive such preferential treatment at the social enterprises.

Pioneers get priority queues in NTUC FairPrice supermarkets.

Pioneers Exclusives – There are also two exclusive programmes for pioneers under “Pioneers Exclusives”. To facilitate pioneers’ desire to continue learning, NTUC LearningHub will be running monthly classes, “Going Online with Smart Devices”, to teach pioneers how to use smart devices such as smartphones and tablets. By doing this, pioneers can connect better with the world around them as well as with their grandchildren and great-grandchildren who are generally adept at using the latest technology.

In addition, to enable pioneers to have greater security and control over their lives, NTUC Income has designed PioneerCare, a personal accident plan specially designed for the elderly. This plan is an enhancement of the existing SilverCare plan. Pioneers will be able to purchase PioneerCare at a preferential rate of 10-percent less than the current SilverCare premium rate.

The advantage of the PioneerCare plan for pioneers is that there is no limit to the entry age. Previously the plan capped the entry age at 75 years. There will also be an automatic switch to PioneerCare for pioneers who are existing SilverCare policyholders on the anniversary of their policy. NTUC Income will also give away a complimentary Wang Café card worth S$10 for all new purchases and renewals.

Here’s a glance of the initiative and what the pioneers receive:


NTUC Social Enterprise

Pioneers Monday, Pioneers Priority, Pioneers Exclusives

NTUC FairPrice

  • 3-percent discount (up to S$200) on Pioneers Monday.
  • Priority queue at all stores.

NTUC FoodFare

  • 12-percent discount on Pioneers Monday at food courts.
  • 1 for 1 kopi/tea at Wang Café.
  • Free coffee or tea/desserts/soup of the day at Vanda Terrace, Orchid Country Club, for Pioneers Monday.
  • Priority seats at food courts and coffee shops.

NTUC Income

  • Exclusive PioneerCare plan (personal accident plan) at 10-percent less than SilverCare plan. (NTUC Income will also give away a complimentary Wang Café card worth S$10 for all new purchases and renewals.)
  • Priority queue number.

NTUC Health

NTUC Unity pharmacy

  • 6.5-percent discount on Pioneers Monday.
  • “Give Way” to pioneers in-store.

NTUC Unity Denticare

  • Dental kit for pioneer generation patients. Dental kit consists of toothbrush, toothpaste, floss picks and denture tablets, etc.


  • 50-percent less LinkPoints required for redemption of Metro, Swensen’s and Cathay Cineplex vouchers at NTUC Trade Union House on Pioneers Monday.

NTUC Learning Hub

  • “Going Online with Smart Devices” classes – three-hour basic training programme on how to use a tablet and its related applications, customised for pioneers.

Call +65 6336 5482 or e-mail for more information.



























** Pioneers who are immobile can also receive discounts for their purchases if they were to appoint a proxy to make their purchases for them. All their representatives need to do is to present both the FairPrice Seniors Discount Scheme card and Pioneer Generation Card to enjoy the discount.



  1. Ellen

    Great information ! Thank you, Eleanor!

    Three cheers to NTUC !

  2. Betty Lee

    Your article states that the pioneer discount is applicable to NTUC Unity Pharnacy. But I beg to differ.
    To test the validity I had purposely gone to purchase a muscle relaxant at an outlet in Bishan. I was told that the discount did not apply to the Pharnacy and paid the quoted price on the tag.
    Thinking aside I should have gone then on Tuesday whereby the senior discount would be given.
    Sigh … sigh ….

    • agelessadmin

      Hi, Betty, sorry for the late response on this. The information in the writeup is from NTUC so I have since feedback to them on this matter and will get back to you when they reply. Please bear with me. Thanks for your comment.

  3. Betty Lee

    Hi Eleanor, no worries. Thanks all the same for your kind attention on the feedback. Have a nice day too.

    • agelessadmin

      Betty, I am determined to settle this for sure so you are aware next time around.

      • agelessadmin

        NTUC Health has responded and this is their response: “The item you purchased, a muscle relaxant, is a medicinal product. Under the terms and conditions of the PG OK! benefits, this is excluded along with hormone growth, nutritional feed, and nett price items. We will do better in communicating this to our PG clients.”


Submit a Comment

Your email address will not be published. Required fields are marked *