Taking treasured moments

by | December 7, 2011

Looking to get a camera? Here’s an option.

Canon Singapore’s PowerShot S100 and the PowerShot SX40HS features the new DIGIC 5 image processor. Coupled with Canon’s High Sensitivity (HS) System, DIGIC 5 maintains the cameras’ signature low-light image quality while improving overall camera operation and colour accuracy to provide clearer, smoother-looking images as well as HD video.

The PowerShot S100 (left) features a new, high-performance lens developed and manufactured using the same methods and expertise as Canon’s range of EF lenses. Its coverage spans from an ultra-wide angle of 24mm, for shooting horizons and landscapes, and an extended 5x optical zoom bringing distant scenes and subjects closer to you – all while offering a bright maximum aperture of f/2.0, in a light and compact design. It offers full manual control for users who prefer to customise their own settings. It also has an integrated GPS unit that records location into a picture’s EXIF data. The GPS Logger facility records a user’s journey, allowing users to review their travels by using the supplied Map Utility software that integrates with Google Maps.

For the PowerShot SX40 HS (right), it can capture subjects both near and far with precision. It offers the flexibility of manual exposure control. Its Smart Auto has also been enhanced, detecting up to 32 different scenes and automatically adjusting the camera settings to capture the best possible image. Tracking AF allows the photographer to select an object and track as it moves around the frame, ensuring that the off-centre compositions are perfectly in focus at the moment the photo is taken. It also features a range of creative filters including Fish-eye effect, Poster Effect and Miniature Effect.


The PowerShot SX40 HS is available at authorised Canon dealers at the recommended retail price of $749. The PowerShot S100 is available from December 7 at a suggested price of $699. 



Submit a Comment

Your email address will not be published. Required fields are marked *